About Brand
Launched in 2017, Taneira, from the house of TATA, is home to exquisite sarees, dress materials and ready-to-wear kurtas, crafted from pure and natural fabrics. As an ethnic wear brand from Titan, Taneira brings the best of India under one roof. You will find over 100+ clusters of diverse textiles and rich craftsmanship from across the country.
These products are crafted with love and care for the rooted yet contemporary Indian women for every occasion. The Taniera woman can explore carefully curated pieces that are unique and exclusive for celebratory events like festivals and weddings, special days including pujas or parties, and stand-out looks for office and everyday wear.
Instilled with the TATA trust, the very ethos of Taneira is a celebration of Indian culture. Through our brand and our products, we honour the heritage of India – diverse arts, rich craftsmanship and the intricate art of weaving.
In our quest to keep our heritage thriving and more meaningful, we have embarked on a journey to create several “Weavershalas” across the country. These Weavershalas have been conceived to transform the lives, and create a sustainable livelihood for skilled weavers and artisans.